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Thursday, 16 October 2014

GarconJon meets... Alkarus #GQforGAP

Dany Dos Santos is better known as Alkarus. In actuality it's not him that's known at all. His alter-ego on Instagram has gained him a huge following based soley on a sharp sense of style, a love of milimalism and a fantastic face of facial hair.

In the penultimate GQ for GAP shoot, we paired him with one of his favourite brands En Noir and took a trip to La Defense in Paris. It may be sniffed at by the locals, but there's no denying the architecture and views are out of this world.

Dany Dos Santos, Co-founder of Drôle de Monsieur.

Where did you grow up and where do you live now? In a small city near of my currently city, Dijon.

What's your star sign? Scorpio.

Describe yourself in 5 words? Optimist, challenger, alkarus, funny, bearded.

When you were a child, what did you want to be when you grew up? I wanted become architect or designer.

You're starting your own brand after leaving the accounting world behind, tell me more about this...Yes, I choose to leave this world to become free and realize my dream. I had an urge to create something with my own hands which is something many people have but often don't have the confidence to pursue. I've created this brand called Drôle de Monsieur with a great friend and together we're so proud of what we've made so far. It's certainly not as well paid as accounting (yet) but it's full of joy and excitement. Minimalism and simplicity is out aesthetic.

I can't say much more than that for the moment other than showing our first design as a pre-cursor to the full collection launch. We've started with the jumper 'Not from Paris Madame', to send a message at the world. What we are saying is there's no need to come from a big city to create something great. Today retailers are judged on their origin and business takes precedence over creation. That's why many brand that come from Paris have the city plastered all over their label and use it to build hype for their products. As a result there are too many talented creators in the shadow and too much bad design in limelight.

Another idea behind the brand is we want people to impose their personal style into the clothing even if they come from a small city. It's what I'm currently doing and what I like to show on Instagram.

What’s the most challenging thing about building your own fashion brand? Building a buzz around our products. A current work in progress.

What do you like most about your job? Creation for sure.

You're a legend on Instagram – when did you join? Far from it but thank you for the compliment. I joined Instagram 2 years ago.

Your beard seemed to have grown it's own fanbase too - how long have you owned one? Not long! Only around 8 months but it's been a heady incline.

How do you curate your channel? I try to post one once per week. I prefer to post not much, but post well. Quality over quantity.

Complete these sentences:
Dany is…alkarus
Style is…like my life’s footprint
My beard is…like a barrier between world and me

Biggest ambition in life? To make my father proud of me.

See the full shoot by clicking here.

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