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Friday, 29 August 2014

Jefferson: Southbank, London

Jefferson from SchoolBoyCouture photographed on Fujifilm with Polaroid 250.

Michael: Woodstock Street, London

One of London's leading menswear PRs, Mr Michael Dale in a River Island suit, Ozwald Boateng shirt and Dr Martens shoes.

Thursday, 28 August 2014

Pocket Accessories: Jermyn Street, London

Jermyn Street is known for the best shirting in Europe and if it's good enough for Karl Lagerfeld (who still gets his shirts made here), it's good enough for me. I love to shoot style here, a place where some of the sharpest gents in London can be found.

Wednesday, 27 August 2014

Chris: New Oxford Street, London

Chris Chasseaud, creative director of Dent de Man, wearing a jacket from the brand's new collection.

Tuesday, 26 August 2014

Robert: Royal Academy of Art, London

Robert Clark, a writer who interviewed me for this week, photographed before the rain at Royal Academy of Art in the West End of London. The Dennis Hopper photography exhibition is certainly impressive - you can check it out until 19 October.

Monday, 25 August 2014

GarconJon wants... Style In the Studio

As a photographer, it can be difficult to be equally professional but comfortable on set. After a few years of trial and error, I think I've got the 'day in the office' gear down. It's best to stick to some simple guidelines - items which can be paired with suit trousers or raw denim and create a strong image for both. For the new season I've selected six picks to update this archetype.

See the full set for below by clicking below.

Sunday, 24 August 2014

Models Off Duty: Old Billingsgate Market, London

The boys of Hackett London enjoying a drink after the Hackett London show at London Collections: Men.

Saturday, 23 August 2014

Shiny Shoes, Striped Socks: Royal Academy of Art, London

Having a coffee outside the Royal Academy of Art at lunchtime always proves entertaining. When 1pm hits, the best dressed men of London leave their workplaces on Saville Row to pick up lunch and litter the surrounding streets with fantastic tailoring. I loved the neutral simplicity of this chap, texting on his phone while sitting opposite me.

Friday, 22 August 2014

My New Tumblr

Photography becomes something of an addition.

When I'm not shooting for clients, I'm shooting for GarconJon. If I'm not shooting for 100 Beards, I'm shooting for instagram. Between shooting, I'm snapping friends or experimenting with film. Very quickly my iPhone fills up with photos of the images around me and little by little I clear the phone onto a hard drive. The photos often went nowhere other than the odd moodboard. As there are so many images, I decided to pick back up my old Tumblr and post the shots there.

If you want to see my work between the between times, follow me at

iPhonography: 55 Boulevard Auriol, Paris

Photographing the photographer on the streets of Paris.

Wednesday, 20 August 2014

Young Jun Koo: Le Marais, Paris

Fellow photographer Young Jun Koo, in ripped denim and oversized hoodie between shows at Paris Fashion Week.

Tuesday, 19 August 2014

Thom Brown: Paris Fashion Week, Paris

Classic Thom Browne suit with short pants on the streets of Paris between shows.

Sartorial 7 x Tanqueray No. TEN

This month the Sartorial 7 gents and I teamed up with Tanqueray® No. TEN™ to celebrate WORLD CLASS, the annual search for the globe's best bartenders, hosted in the heart of London at 33 Fitzroy Square W1. Knowing that Guy Richie owns a property in the same block, the grandeur certainly didn't surprise me but that didn't stop me from being mighty impressed with the set-up inside.

Within the house, the the Art Deco interior was brought to life with a Martini Cocktail Bar in an ode to the new bottle design, which celebrates the famous cocktail golden era when the Martini was the connoisseurs’ drink of choice.

Check out our video, featuring the experts Tristan Stephenson and Tom Aske of Worship Street Whistling Shop, who are currently redefining cocktails in London’s Shoreditch, to share their expertise and tips for the modern gentlemen on how to create the quintessential Silver Martini cocktail.

Officine Generale: Place de l'Odéon, Paris

Another for my favourite looks from the Officine Generale show for Spring 2015 in Paris. The key to success here is simplicity - pairing a white t-shirt with a textured peak lapel double breasted jacket. See other images from the presentation here.

Monday, 18 August 2014

Pastel Tones: Le Marais, Paris

GarconJon wants...Faded Sunday

The worst thing about an amazing weekend is the feeling you get on Monday morning. I'm currently dreaming about breakfast in bed with the Sunday papers and afternoon tea with friends in the sunshine. For me, the weekend is about minimising stress and so I like to dress in a similar fashion. To elaborate on my week-end-day-dreaming, I decided to pull together my top picks for next week's relaxation.

See the details below or head to for more.

Sunday, 17 August 2014

Stew Bryden: New Oxford Street, London

Fellow Scottish photographer Stew will be the Official Photographer at this year's Scottish Fashion Awards in September.

Friday, 15 August 2014

Jonathan: Bloomsbury House, London

Black leather jacket and oversize wool sweater on the street in London.

Angelo Flaccavento: Le Marais, Paris

Angelo Flaccavento in his classic workwear shapes, monotone in palette. The bucket hat, tanned brogues and pop of green in the sock make this look complete.

Thursday, 14 August 2014

Black en Noir: Studio One, Paris

Black is the new black. A shade which never goes out of style in the fashion industry and is eternally classic. Black tee with black tailored pants and leather tassel loafers.

Wednesday, 13 August 2014

Jefferson: Commercial Road, London

See Jefferson's portrait on the 100 Beards blog here.

Waxed Cotton Bomber Jacket, Dr Martens
Striped Cotton Tee, Petit Bateau
Black Skinny Jeans, Denim and Supply
Oxblood Mock Boots, Rockport

Monday, 11 August 2014

Tom David O'Dell: Sticks and Stones Store, London

I finally got a chance to check out Mr O'Dell's new store at the weekend, Sticks and Stones on Calvert Street in Shoreditch. With Present London down the street and Ally Capellino across the road, he's in great company and the specialised curation of the shop revealed his long background in the menswear industry. Many of the items available can't be found anywhere else (Scott Fraser Collection, Honest MAN toiletries, Ashdown leatherware) and as Tom has hand picked everything he knows the story behind each piece. More than enough reason to stop by for a chat.

GarconJon wants...Weekend Adventure

This week my collaboration with Unfold London has left me looking forward to next season. I may be clinging onto Summer weather with both hands but that doesn't stop me eyeing the up coming Autumn threads landing in stores this month. I love a good excuse to get out of the city take a weekend trip away, with a full backpack of hardy items. Here's my selection of the best items for a weekend away – be it hiking, camping or just to up the style stakes.

Click below to see my picks but head over to Unfold London for the full description.

Friday, 8 August 2014

GarconJon meets...Christoffer Mårtensson

If you've been following my Instagram, you'll know that this month I traveled to Barcelona with River Island on an expedition of culture. As well as seeing some of the cities greatest architecture, trying the local food & searching for street style, I spent a few days with a new local named Christoffer. Last year he moved to the city from his home in Sweden to start a new adventure, following his motorcycle dreams.

I shot Chris in some summer River Island threads, taking a trip on his Harley Davidsson XL1000 Sportster around his neighbourhood.

Christoffer Mårtensson, 25, Motorcycle Entrepreneur.

How would you describe your job?

I'm a co-owner of an engineering company specialising in motorcycles. I design and manufacture new bikes and one-off parts for our custom builds. What I actually do at work is to fabricate all the unique parts which is always a combination of problem solving and artistry.

Where did you grow up and where do you live now?

I grew up with my grand parents in a house in Malmö, Sweden. I moved to Barcelona last year because I fell in love with the city...and a girl. I've just moved from the central area "El Born" to a more northern, "local" area called "Villa de Gracia". I needed to merge more with the city and learn the language better, something that's hard to do in as touristy area as before.

What's your star sign?

My star sign is pisces which is meant to be a fish but I'm far from a fish in the water. I'm more used to the solid state of water as I used to play ice hockey.

Describe yourself in 5 words?

Optimist, Calm, Stable, Enterprising, Dreamer

When you were a child, what did you want to be when you grew up?

I wanted to be an inventor as I always loved to solve problems and to understand how gadgets work. I also remember the very moment when I said to my grandmother that I wanted to be a car designer.

How did you get into motorcycles?

I've always been into vehicles, everything from changing parts on the box-car and bicycles I had as child, to longing for a moped that I could finally buy when I was 13. The legal age  for mopeds in Sweden is 15 but I couldn't wait to buy it, even if I wasn't allowed to drive it for 2 years.

When driving the moped I always gazed at the bigger bikes. The fact that my aunt and her boyfriend were driving Harleys and brought me on trips helped a lot. My grandfather also pushed my interest since he also was a "maker", a person who fixed things himself and also owed a Harley when he was younger. My grandmother on the other hand never liked it, but that probably had a psychological effect on me wanting to have a motorcycle even more.

Read the full interview by clicking below.

Barcelona Street Style with River Island

This month, I flew to Barcelona with River Island. It may not be a city known for fashion, but while on the road I couldn't resist snapping a few creative chaps on the street. Check out my Barcelona street style below and click back on later today for my interview and photoshoot with a new city resident with a passion for vintage motorcycles.

Thursday, 7 August 2014

Rockport AW14

When I was a child my Father had a pair of Rockport boots from Marlborough, Massachusetts. They were worn, caked in mud and always sat by the doorway. Over the decades they became more battered and worn but he held onto them as his trusty pair of work boots.

Today, Rockport have moved forward technologically but remain true of the hardy aesthetic. They've now incorportated adiPRENE by Adidas inside, for super-soft comfort in a super-tough shoe. On set of shooting their latest range of footwear, all the models commented on how lightweight and flexible the shoes are - so much so I couldn't resist trying (then buying) a pair for myself.

We shot the imagery around London's grittiest streets with styling by Karen Mason. See the full range on FashionBeans here and click below to see my favourite selects.

See the full shoot by clicking below.

Monday, 4 August 2014

Drakes Lookbook AW14

The past few months have been a whirlwind. If you've been following my Instagram you'll see I've been hopping across Europe, shooting a bunch of lookbooks and editorials that I can't wait to share. The more I shoot, the more I seem to be asked to create imagery for menswear brands - a move I'm more than happy to take as there's a real affinity with the product - another big reason for starting the Man/Men project.

From the recent work, one of the most exciting for me has been working with Drakes, the London based men's tailoring brand. When shooting a brand with such a dedicated, tuned-in fanbased it's a little nerve-wracking but I couldn't wait to dig into their archive, heritage and vision for the future. We set the campaign in Clerkenwell, one of my favourite neighbourhoods in the Big Smoke and the location of the original Drakes atelier. A few feet further East and they're still manufacturing in the UK on a grand scale. Check out a select of imagery from the lookbook below, along with a feature in the next Man/Men journal.

Next month we'll be officially launching the campaign in their London store on Clifford Street - keep your eyes peeled for RSVP info soon.

Click below to see the full selection of imagery.

Sunday, 3 August 2014

GarconJon wants...True Blue

Over the next 4 weeks I'm collaborating with Unfold London to select my favourite menswear items from this season. After a season across Europe which was dominated by blue, I've found myself reaching for indigo, ink, sky and navy tones from head to toe. Here's my selection of the best of blue to be found right now.

1. I'm a stickler for the details so if I'm committing to an outfit of blue that includes my under-garments. These SUNSPEL Classic Boxer Shorts are super soft and just what boxers need to be, comfortable.

2. There's something about UNIQLO that get's basics spot on - most of my socks are now from there so it's an obvious choice.

3. The belt is often a forgotten aspect to style and if I wasn't wearing an oxblood leather, I'd go for this ASPINAL of LONDON Classic Belt in Smooth Sapphire Blue Saddle Stitch.

4. It's hard to find good blue tint sunglasses. After a boom in the 90s, they're not a prevalent but these ASOS Clubmaster Sunglasses do the trick nicely. 

5. No matter what you think of Slimane's take on Saint Laurent, this Wool-twill and leather Varsity jacket is superb. I've tried it on and the fit is fantastic as well as getting the blue tone spot on. It's hard to do a good navy blue so this is impressive and not easy to see in a photograph.

6. I've mentioned HOLDALL & CO before (here and in Man/Men...more coming soon) - quality is top notch, colour is perfect, size is just right - no need to say more.

7. I like Reiss for shirting as they've got a good range and often have great vintage styles. The use of print is superb in particular but I picked up this Oblivion Indigo Shirt last month and have worn it non-stop since. It's nearly sold out now but they've got a load of fantastic blue shirts to choose from for AW14.

8. I had my eye on LEVI’S VINTAGE 1947 straight-leg 12oz jeans for about a year before I invested. You can feel the attention to detail when you try them on and the aging process is beautiful. Still my favourite style.