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Friday, 27 June 2014

Backstage at La Perla, Pitti Uomo, Florence

This season, lingerie brand La Perla launched their first official range of mens loungewear. Showcasing the range at Pitti Uomo in Florence, they invited me to shoot backstage and brought my Sartorial 7 comrades along to see the work. Unsure of how a women underwear brand would tackle such a challenge, I was very impressed with their desirable kimono tops, heavy silk pants and shirting - beautiful stand-alone items that I'd happily wear as outerwear. See a preview of backstage shots below and go to the La Perla instagram account to see a range of catwalk looks.

To see the full range of backstage photography click the link below: