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Saturday, 17 May 2014

Monobi: Lookbook and Giveaway Part 1

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This month I was fortunate enough to shoot the lookbook for a new Italian brand, Monobi. Basing the outerwear collection on the meeting of two worlds, the designers behind the brand introduced their knowledge of classic Italian tailoring to contemporary technical advances.

The items were a dream to photograph and fascinating to try on. Their Blizzard. I Coat appears to be a classic overcoat but the wool-felted jersey gives clean, sharp lines and conceal a goose down filled lining which was steam sealed. My personal favourite is the Townshed jacket, a water resistant, lightweight blazer that feels like a cardigan. It uses a triple layer of fabric: sport coat cloth with seam free welding, making it water resistant but soft and lightweight.

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The collection, made in the Italian town of Prato, is the fusion of historical craftsmanship and an architectural modernism reminiscent of Japanese precision in design.  The urban sensibility has a technical mindset. For example, the seemingly simple tote bag is actually constructed with three layers. The external shell is treated cotton with an inner waterproof membrane laser cut at the seams to reveal a flash of layered colour. The handles being the most traditional element, are in crafted in soft but durable leather for comfort and strength.

As the limited edition bag represents the new AW14 collection so perfectly, I had to get my hands on one as a giveaway for GarconJon readers. The tote, priced at €120 when it hits stores for autumn, will be given to one lucky winner this month. Check out my Instagram page @GarconJon see how to enter and find out more about Monobi at

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