photo facebook.jpg    photo instagram.jpg    photo twitter.jpg    photo pinterest-1.jpg


Wednesday, 30 April 2014

GarconJon wants...The American Wilderness #WishlistWednesday

After spending the weekend in Edinburgh shooting for Tommy Hilfiger to celebrate the launch of their new Scottish store, I've been drawn to all things Americana. Go figure. I rummaged through the store for longer than expected and officially reignited my love to authentic denim so pulled together a few of my favourite items from the new store along with the added essentials.  

1. Tommy Denim Jacket: A good denim jacket will keep a man going all summer long and this one is fantastic in fit and cut. I like one that's snug enough to fit under an overcoat as we move into autumn so it's perfect for layering.

2. Vintage Hipflask: No trek into the American outback would be complete without a sneaky dram and a silver hipflask just so happens to look pretty darn cool too.

3. Tommy Rucksack: Over the past year or so I've really started to move away from holdalls or shoulder strap backs and more towards rucksacks. For one they're more comfortable but I also think they create more of a solid aesthetic. I saw this Tommy Hilfiger bag at their Regent Street store and appreciated the consideration of internal and external storage along with the mixture of canvas with leather.

4. Man of the World: Ok so maybe a magazine wouldn't be the most necessary of items to take on an expedition but it'd certainly keep you occupied. It's also currently my favourite monthly read.

5. Swiss Army Knife: No explanation necessary. The original badass tool.

6. Tommy Denim Shirt: Wearing double (or even triple) denim isn't just acceptable when on an American's obligatory. I like layering different washes but approach with caution, it can verge into Village People territory very quickly.

 photo garconjonwantstommyhillfiger3.jpg

Tuesday, 29 April 2014

On the street with Tommy Hilfiger, Edinburgh

Last weekend, I jumped on the train up to Edinburgh to celebrate the opening of the new Tommy Hilfiger store on Multrees Walk. Despite the Scottish chill, the reception was plenty warm and being back in the northern capital really inspired me. Edinburgh's a great city to shoot in as the landscapes mirror the style so well: traditional and clean cut with an underlying sense of history.

If you're in Edinburgh check out the new store launch party at 23 Multrees Walk next Thursday 8th from 5:30-8:30pm - RSVP to

 photo edinburgh-street-style-IMG_9525s.jpg

 photo edinburgh-street-style-IMG_0368s.jpg

 photo edinburgh-street-style-IMG_0437s.jpg

 photo edinburgh-street-style-IMG_0094s.jpg

Monday, 28 April 2014

Sartorial 7 for River Island, Part 1

 photo IMG_5327as.jpg

 photo IMG_6148as.jpg

 photo IMG_5914as.jpg

 photo IMG_5562as.jpg

 photo IMG_6425s.jpg

 photo IMG_6165as.jpg

 photo IMG_5233s.jpg

For the latest Sartorial 7 adventure, we decamped from London to the beach town of Brighton in to collaborate with River Island, wearing a range of styles from their high summer collection.

With a rich history of menswear subcultures, Brighton was the ideal location for our shoot. Not only was it the birthplace of mods vs. rockers, it's also home to a melting pot of subculture style. As the weather warms up, we took the opportunity for a boys day at the beach so got on the train, grabbed some candy floss and headed straight for the pier. The weather was on our side and I documented the day behind the lens while Terry, Nigel, Mikey, Chris, Craig, Phil and newbie Stevie enjoyed the sunshine.

To see more click below and check back later in the week for the second set of photos. The full shoot will be available in next months River Island Magazine, available in stores next month.

Saturday, 26 April 2014

Anthony: Camden High Street, London

 photo london-camden-menswear-street-style-IMG_9138a.jpg

I've photographed Anthony before, outside the shows at London Collections: Men. One of my favourite things is rediscovering the same people in different settings to see how their style evolves to alternate climates. With a love of vintage leather and his signature long hair, he cuts a striking mark on the streets of Camden.

Friday, 25 April 2014

On the Street: Parkway, London

 photo london-restaurant-chefs-outside-street-style-IMG_9162b.jpg

With the crispest white shirts and pristine striped aprons, these chef's look more stylised than your average. Photographed on a crisp London morning in spring, these two had a real flavour to their personality.

Thursday, 24 April 2014

GarconJon wants... Spring Weekend Away Style

After seasons of overpacking for fashion week, lugging around a months worth of clothing along with all my camera equipment across 4 cities, I finally learned my lesson last year when I set myself a challenge. I attempted to bring 3 outfits for 3 weeks of travelling and squeeze it all, along with my professional life, into one item of hand luggage. Somehow I managed and Rodin's famous quote "the more simple we are, the more complete we become" started to make so much sense.

Now the season's have turned, I'm fully embracing my spring wardrobe and also on the look out for a few new choice items for a weekend roadtrip to the English countryside. Keeping in mind that over the long weekend I plan to wear only 2 outfits, versatility is key. Here's my top 6 selection from a few of my current favourite brands.

Striped Henley T-Shirt: I love a good long sleeved tee, particularly when it goes with a grandad-shirt buttons. This one by Ovadia & Sons at Mr Porter is super soft but thick enough to feel substantial.

Spring Regular Leg Jean: Denim is an essential part of my weekend wear. Hardy yet comfortable, I'm starting to experiment with brands and after a bit of asking around, I heard quite a few recommendations for Albam. Japanese denim, made in England. It's the next pair on my list.

Indigo Blue Shirt: Living in London, I can never truly be assured on the temperature so like to add a chambray shirt or cardigan over a tee in Springtime for extra warmth. I just looked at this shirt by Cleeve of London for Drake's at their studio and it's quality is superb.

Moleskin Bomber: There's something about Private White VC that just seems to hit the design nail bang on the head. Making with bombers in olive moleskin was a sharp move - the colours even more striking in person.

203 Series Watch: I've been browsing the Uniform Wares site on a daily basis, lusting after too many of their watches. The product may not be cheap but for the quality and substance of design it's fantastic for the wristwatch market. I'm really drawn to this with oxblood strap and gold detailing.

Orleans Casual Derby Shoes: Out of all the press day's this season I was most disappointed at missing Oliver Sweeney's. I'm a big fan of proper footwear and Sweeney's new stock for spring really made me look at my casual shoes in a new light. I love the balance in these derby's between smart and relaxed - something I'm always trying to get right.

Wednesday, 23 April 2014

WIN 100 Beards Book on Instagram

This week you've got the chance to win a signed copy of the new 100 Beards book - just regram the below image from my instagram account and you'll be in the running!

 photo Screenshot2014-04-23at090031.jpg

Tuesday, 22 April 2014

Arron: Farringdon, London

 photo IMG_7853asl.jpg

This is an outtake from the London Collections: Men campaign I shot for the Mayor of London and Transport for London. Arron is wearing an E.Tautz suit and Mr Hare shoes.

Monday, 21 April 2014

I Stand For...Dr Martens

Last year I shot images for the Dr Marten's ‘STAND FOR SOMETHING’ campaign and the tables have now been turned. Being in front of the lens at Portobello Road, I was photographed alongside a number of London creatives who were all asked what we stood for. My response: Authenticity.

Click below to see some of my favourite images as well as a short film of Londoners involved. To play a part in the campaign Dr Martens are letting you design your own DM boot with the chance to have it made - check that out via Facebook or share a photo of your DMs on Instagram tagging @drmartensofficial #drmartenstyle.

 photo DrMartensLondon4.jpg

Sunday, 20 April 2014

Oleg: Curzon Street, London

 photo tonyandguyIMG_7259.jpg

Oleg photographed on the street for a menswear street style feature in the new Toni and Guy Magazine.

Saturday, 19 April 2014

Henry: Curzon Street, London

 photo toniandguyIMG_7184.jpg

When I spotted Henry, I could see the tailoring of his suit was immaculate. It's no wonder he's a tailor and made the suit himself - this is the sort of suit I would love to own. A nod to vintage, wide leg trousers with some personalised details.

Friday, 18 April 2014

Event: Fairground Talks with GarconJon

This Saturday I've been invited to speak with Individualism's Reuben Christian as part of a new creative event 'Fairground'. We'll be sitting down to talk how to make it in photography, challenges of blogging and quite likely some on beards. It was bound to happen. I'll even be signing copies of the new 100 Beards book for a special 'Fairground' price of £20.

My part of the event is at 9pm and is free to attend but the festivities are running all weekend (see below for other listings). There'll be booze on tap and fantastic food as this is an affair for all the senses. After our talk the music will be pumped up so be ready to bust a move later in the night.

The capacity is quite tight so grab your free ticket via eventbrite here before they go. See more info at

 photo GrandaadWeek2Flyer2.jpg

 photo grandad1.jpg

Wednesday, 16 April 2014

A response to 'Peak Beard' #100beards

 photo 100beardsIMG_2362s.jpg

Today has been particularly interesting for me on the beard front. Usually a day doesn't pass without a friend texting me something along the lines of "just saw an awesome beard you should photograph" or being tagged in a photo on instagram of a '100 Beards' fan showing me their facial hair but today there was a turn in the conversation. The University of NSW Australia published a study which suggested that we've reached 'peak beards' and now is the tipping point for men to go clean shaven. In the wake of this I was bombarded by media outlets asking for my opinion on the matter and spent 2 hours on the phone to 8 radio stations across Canada (big beard fans it transpires) to discover if this trend is 'over'. As this news story seems to have generated more interest than the Ukraine crisis, I thought it only right to give my views in a post of it's own.

Firstly, if we're looking solely at this study it's best to get the gist of what it says. Basically it asked females to rate men on a scale of attractiveness with and without beards. Once they'd viewed a whole bunch of bearded men, they found the clean shaven variety more appealing. This leads to the question, if women find men unattractive with beards will the men be persuaded to shave? Speaking with so many gentlemen about their life with facial hair, it seems the majority of them don't have supportive partners, particularly when those are female. The growth occurred in spite of opinions from the opposite sex, not due to it. In this case, the argument to keep a beard wins.

On another note, we have to consider whether we've reached saturation. For me, I actually think we have. When I started documenting the facial hair trend on July 1st 2012, I had two thoughts in the first week of consecutive portraits. Firstly, how on earth will I find a new beard every day? And secondly, is this trend already dead? At the time I thought I was late to the hirsute party but in the months that followed I realised it was only just started to grow, pun intended. Today, nearly 2 years later, I feel the shift it happening and a balance of beards is starting to occur. This doesn't mean we'll suddenly be seeing a pack of Don Draper's roaming the streets but it does mean that those who don't suit a beard or aren't truly comfortable with one will give up the gig.

There's something more important to mention here. In different regions beard growing means different things. From what I can see in the UK, it's about returning to gentlemanly style, masculine grooming and taking pride in taking pride in your appearance as a man. No that wasn't a repeat-typo. Beard wearers aren't wearing sloppy joes and scratching their arse, they're probably cleaner than those "clean-shaven", more culturally aware, more buttoned up and more socially plugged-in. There's not a great bearded man I've photographed yet who told me they keep a beard solely because they're lazy. In fact, for many of the men I photographed they have stories of reclaimed masculinity in a feminised culture and aesthetic transformation leading to an increase in confidence, self-esteem and self-acceptance. You don't get a much greater transformation than beard-leaders Ricki Hall and Chris Millington who both have build fantastic modelling careers and fanbases around their ability to grow facial hair.

I'm asked regularly if I have a beard and when I respond 'no', after the shock has worn off, invariably I'm asked 'why?' My true response is that I'm not going to grow one because it's popular but because it's my truest form of self-expression. After photographing well over 200 gents with fantastic beard, it's hard not to develop a complex over your own average growth. As I said multiple times on air to CBC radio, it's best to leave it to the experts.

In short, if you're considering shaving your beard because some journalists have deemed it unfashionable then you probably shouldn't have grown one in the first place.

Hear one of my many interviews on CBC Radio above and please let me know your thoughts. Are you tired of the beard or will they live on? Is it a fad? Are they attractive to you? Tweet me @GarconJon or Instagram your thoughts tagging @GarconJon and #100Beards.

Tuesday, 15 April 2014

Oli: Shepherd Market, London

 photo toniandguyIMG_7303.jpg

I photographed Oli in vintage leather and Air Max Nike's for a mens street style feature in the latest issues of Toni and Guy's Magazine - out now. See Oli's full look below.

Monday, 14 April 2014

Henry: Green Park, London

 photo toniandguyIMG_7320.jpg

 photo tonyandguyIMG_7317.jpg

It was the glasses that made me spot Henry, wearing a Carhartt jacket and Clarks Originals wallabees on the street outside Green Park tube station. I photographed him for the latest edition of the Toni and Guy Magazine, in stores now.

Saturday, 12 April 2014

Ronan: Saffron Hill, London

 photo IMG_5676as.jpg

Yesterday I spend a sunny Spring day on the streets around Farringdon shooting an editorial menswear story. There were so many potential street style moments that were missed but after the final frames I walked back to the station and spotted Ronan working on the new London Cross Rail. If you've been following you'll know I enjoy some authentic workwear so couldn't resist shooting his facial hair for

Tuesday, 8 April 2014

Ouigi Theodore: The Brooklyn Circus Event at Hoxton Hotel

 photo ouigi-100-beards-garconjon-bk-circus-brooklyn-IMG_2525ass.jpg

In 2007 I attended an evening class at Fashion Institute of Technology in New York City with a special guest speaker - Ouigi Theodore. At that point, he was merely months into managing his new menswear brand 'The Brooklyn Circus' and I left feeling inspired and motivated. Seven years later and Ouigi has created something beyond a simple menswear brand, he's formed a global village of creatives and has gained a huge fanbase for his epic personal style. Previewing his latest collection at the Hoxton Hotel this evening, I was able to catch up with him and a selection of London's most well turned out gents.

Sunday, 6 April 2014

Niall: St Mary's Cathedral, Edinburgh

 photo edinburgh-street-style-menswear-IMG_2114s.jpg

 photo edinburgh-street-style-menswear-IMG_2099as-1.jpg

Edinburgh may not be known for it's street style in particular, but after attending last night's third edition of #TheGathering I met a significant group of men pushing forward in the style stakes. Of course there is a strong presence of facial hair but conversation was also focused on British manufacturing, ethical consumption and the finer details of dressing. A big thank you to Gordon, the man behind the project for inviting me to attend.

Check out this week for some new Scottish bearded portraits and click below for the detail shots of Niall, spotted outside St Mary's Cathedral in the New Town.

Niall wears glasses Oliver Peoples, jacket Peter Werth, shirt Topman, trousers Carhartt, boots Dr Martens, ring Vintage.

Thursday, 3 April 2014

Sartorial 7 for Menswear Insight Magazine

 photo IMG_4329b2s.jpg

This month Menswear Insight launches their first printed publication and to set the cover alight they enlisted the Sartorial 7 gents. This time around, we've switched the line-up introducing a few new faces with founder Terry on creative direction and myself shooting the editorial. Check out the full range of portraits below and see the full article at

Wednesday, 2 April 2014

GarconJon wants...a Good Nights Sleep #WishlistWednesday

Having been travelling a lot recently for an upcoming project (more to come on that soon), the need for a good night's sleep has never been more present in my mind. I've pretty much got the whole 'living out of a suitcase' thing down after many fashion week circuits, but selecting the key items to take with limited space is always tough. This trip, I've been re-imagining my case based on those things I love to use and others I would love to use.

1. Marvis Toothpaste: It cleans your teeth in the most dandy fashion.

2. Classic Cotton Pyjamas: I love to get into a fresh bed in some clean pj's and no-one does a better job than Brooks Brothers cotton shirt and bottoms. They're classic, lightweight and supersoft.

3. Mahabis Slippers: Footwear is really important to me as I'm on my feet for long hours when shooting and I love to put something comfy on when I'm back. There's a new design that I've had my eye on for a few weeks which may solve all my problems - Mahabis slippers come in two parts with a rubber shell and detachable sold and have been re-engineered entirely. They're not out yet but I've already reserved my pair for the spring launch.

4. Kiehl's Facial Fuel: I love the Kiehl's brand as their message is simple and straightforward: high quality, natural ingredients. Their facial fuel wakes me up in the morning...often earlier than I'd like.

5. Cashmere Blanket: Being a Scot, I know good Scottish wool when I see it and Johnsons of Elgin consistently delivers. The need to keep warm is vital (it's currently 5 degrees while London has a 20 degree heatwave) so a wool throw can go a long way.
 photo garconjon-wants-sleep-wishlist-wednesday-s.jpg