photo facebook.jpg    photo instagram.jpg    photo twitter.jpg    photo pinterest-1.jpg


Wednesday, 26 February 2014

Sartorial 7 x Hackett London

For our seventh Sartorial 7 film, we've collaborated with a brand which has long been a favourite of ours - Hackett London. The company has long been the home of great British style using a quirky touch on fabrics and finishes. With their current campaign being 'The Leading Man', we took the opportunity to look at style from our perspective as leading men in each of our fields. Check out the video above and see our picks at

Sunday, 23 February 2014

GarconJon Meets: Rameet Chawla

 photo IMG_4359sslogo.jpg

As with many of the people in my life, I met Rameet Chawla through social media. Having a quality beard means he had a vested interest in the 100 Beards project and it was only a matter of time before his great facial fuzz made it onto the blog. Once I pinned the man down from his global jet setting, it quickly become apparent that his story stretches far being the hirsute. He's the founder of Fueled, a New York based mobile app agency, and has been the architect of some of the most exciting apps this year. I couldn't resist but wrack the brain behind the technology and the superb styling.

Where did you grow up and where do you live now? I was born in New York, and consider it my home. I grew up between the Big Apple and Boca Raton after my parents retired for life in the sun! I moved back to New York for university and despite buying multiple one way tickets since, I always end up back in Manhattan. I’ve slowly accepted that this is my home.

How would you describe your job title? My title is Founder, but I like to think of my role as that of an architect. I’m behind the design, development, and vision of Fueled’s work, and architect captures this well.

What's your star sign? Capricorn.

How would you sum up your work in five words? Innovative. Intelligent. Mobile. Fluid. Polished.

 photo IMG_4489ss.jpg

 photo IMG_4220bwss.jpg

What music are you into at the moment? MDM, which stands for Melodic Dream Music. It’s music that you dream to, and tracks last for hours rather than minutes, it gets your hips moving instead of fists pumping.

When you were a child, what did you want to be when you grew up? It’s slightly embarrassing but I dreamt about being a stockbroker. I starting trading when I was 12 and was fascinated by the idea of buying small parts of a company and having them pay you back in dividends with capital appreciation. It’s a notion my grandmother put in my head the summer of ‘93, I was 10.

Do you remember your first forage into technology/design/digital? What was it? My parents had an old school Apple computer at the house when I was growing up. It was 1995, so applications were very rudimentary but I remember running simple games and coding basic websites in HTML.

When did you realise technology was truly your calling? When I graduated from college, I worked in finance, which is what I had wanted to do for years. Technology was a passion and finance was the obvious career path. But the finance culture was stifling, and when I found myself working on development projects on the side when I was supposed to be working, I realized that it was time to make my passion the focus of my career.

As I work mainly in fashion, I'm often drawn to what people wear. You've got incredible personal style - is this influenced at all by your profession? Working in tech gives you the flexibility to dress as you wish, and while many take that liberty to wear a t-shirt and jeans, I prefer to use it as an excuse to dress at times like gentleman from 1940s Vienna one day and then a modern Parisian designer the next. There aren’t too many industries that let you get away with carrying an antique bamboo cane or appreciate Victorian-era watch fobs, but for me it works. We’ve actually gotten a lot of new business by people noticing my style.

To see the full article, click below.

Friday, 14 February 2014

Men's Fashion Magazine - Style Challenge

This week the team at Men's Fashion Magazine invited me to their studio to take part in a style challenge. Working around one key piece, I had to dress the dapper Stevie in an outfit of my choice. See what I selected below, alongside fellow Sartorial 7 members Mikey and Terry, along with Individualism's John. If you like my look, vote for it by commenting on the YouTube video. 

Denim Dungarees: Palais de Tokyo, Paris

 photo IMG_4433as.jpg

Wednesday, 12 February 2014

GarconJon wants...February Picks

Diptyque Paris Fragrance: These days, the month after Christmas can be a particularly noxious one with the masses dousing themselves in fragrant presents. Luckily not all perfume's are endorsed by celebrity as Mr Terry Donovan, fellow Sartorial 7 member, introduced me to his girlfriend's Xmas gift - Diptyque's 34 boulevard saint germain EDT. Don't know how I missed this one, but as I'm running low on my current bottle it's a good time to try something new.

Levi's Vintage Jeans: After months of browsing the latest Levi's Vintage range on Mr Porter, I saw the 1947 501 rinsed selvedge denim jeans in person at 'A Continuous Lean's' The Pop Up Flea in London. It was love at first sight. A return to thick quality denim and the original high rise cut - perfect.

Makr Eyewear Case: I just shot the SHAUNS California lookbook and couldn't resist getting a pair myself so am on the hunt for a new case. Makr products are hand made in the US and will last a lifetime.

'Peter Beard' Hardback: Peter Beard has a unique ability to capture personality - something I deeply admire. I love his mixture of photography and collage so this new Taschen retrospective is high on the wishlist.

 photo garconjonwishlist.jpg

Monday, 10 February 2014

The Edit: Spring Knitwear

Despite the fact that Spring stock is stacking onto the shelves of stores across the country, it seems that winter hasn't yet departed. As menswear is always more interesting in the cooler seasons it's time to embrace "Spring knitwear" - an excuse to layer up for longer. I selected four of the best menswear offerings in silk, wool and cotton from a few of my favourite brands.

 photo IMG_4739sbw.jpg

Ivor ribbed crew knew jumper, REISS

 photo IMG_4860s.jpg

Silk crew neck cable jumper, Hackett

 photo IMG_4682s.jpg

 photo IMG_4829s.jpg

Green Wool Cable Knit sweater, Private White V.C.

 photo IMG_4757s.jpg

Cotton knit fisherman's pullover, American Apparel

Thursday, 6 February 2014

Shaun's California in London

A few months ago, I came across a new eyewear brand with a bit of a difference. SHAUN'S California aims to help the 285 million people worldwide who are partially sighted with their “Give Sight” program; each time a pair of sunglasses are sold, SHAUNS donate a pair of vision glasses for a person in a developing country. Not only this but with a Scottish founder I was even more drawn to the brand's story.

After discovering their designs, I was asked to photograph their British Lookbook bringing California ease to a London setting. Luckily there's no compromise in design with their ethical stance, so photographing the product was a breeze. As a fan of craftsmanship, it endears me to the designs even more to know that every pair is made in family-owned factories at the foot of the Italian alps. I hope to have captured the frames personal, authentic aesthetic in these photos. See the full shoot by clicking below.

 photo IMG_6301s.jpg

 photo IMG_6767s.jpg

 photo IMG_2143s.jpg

 photo IMG_1938s.jpg

 photo IMG_6528s.jpg

 photo IMG_2410s.jpg

Marcel Floruss: Holborn, London

 photo MarcelIMG_5291s.jpg

Marcel Floruss, blogger behind the fantastic One Dapper Street. For detail shots click below.

Sunday, 2 February 2014

Jeremy Langmead: The Foreword to the new '100 Beards' Book

Over the past two years I've met hundreds of fascinating bearded characters as part of the '100 Beards' project, many of whom have become friends. I'm grateful that for the second edition of the new 100 Beards book, one of these gentleman contributed more than just their image. The inimitable Mr Jeremy Langmead, Editor in Chief of, also wrote my foreword. Find an edit of the Foreword below, along with my image of him taken from the new 100 Beards book, out now.

 photo tumblr_mandl8UBJY1ra3g7to1_1280.jpg

Beards grew back. And then they grew some more...

Not so long ago, a book or a blog documenting beards would have been seen as an ironic and mischievous wink at the pogonophiles of a bygone era. We would have laughed at the frisky, bristly man trying out the karma sutra positions in the 1970s edition of The Joy of Sex, the old barber shop posters of men with lustrous side-partings and goatees to match, and the bushy-faced TV presenters of yesteryear such as Bill Oddie, David Bellamy and, er, Rolf Harris.

But something changed. Facial hair was no longer shaved but embraced. Suddenly, unlikely characters such as Brian Blessed and Prince Michael of Kent found themselves at the centre of one the decade’s biggest male trends. And we’re not talking ‘polite designer stubble,’ but full-on fuzz as championed by folk bands like Mumford & Sons and Fleet Foxes.

Saturday, 1 February 2014

Luke Day: GQ Best Dressed Men of the Year

Fashion Director at British GQ Style Luke Day has this year been named in GQ's top 50 best dressed men of 2014. See my photo of him at here and below.

 photo LukeDayIMG_8428s.jpg

 photo Screenshot2014-01-31at190534.jpg