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Friday, 10 January 2014

Sartorial 7 x Reiss at London Collections: Men

After the holiday's I jumped right back into action with this week's London Collections: Men. There's no denying that the interest in British menswear design is at an all time high. There's not a single interview I've given without being asked about the current renaissance of menswear in the city and I'm excited and proud to document the movement.

To celebrate the 4th successful season of LC:M, me and the Sartorial 7 boys teamed up with one of my favourite high street store REISS. This time, we let Mr Dan Rookwood into the fold before his big move to New York City and as I discussed with him while filming, the Reiss design time are offering a quality of product that many other stores are currently struggling to match. We loved selecting the new Spring 2014 product for the video which follows us for a day at London Collections. Of course, I was running around playing my role behind the camera for most of the day but still managed to play my part with an evening drink with the lads at Radisson Hotel, Bloomsbury.

Check out our full range of looks at the REISS blog and our video above.

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See the full Sartorial 7 looks by clicking below:

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