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Sunday, 17 November 2013

Sartorial vs Street #AdidasOriginals

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To me Adidas Originals conjours images of urban life, 1970s street culture, the birth of Hip Hop and the mean streets of New York City. As the German company only introduced this 'Originals' name recently, it may be completed fabricated in my mind, but there's certainly a street-cool that comes embedded in that simple pointy logo.

Pushing further into the realm of street culture, Adidas Originals' new Blue Series focuses on lifestyle heritage and wearable items that can be scaled up. This week I stopped by Adidas HQ in Covent Garden to select items for a 'Sartorial vs Street' photoshoot, looking at the versatility of the items. There are a few standout pieces to me but the waterproof navy peacoat is a particular favourite. Take a look at how we styled each look and let me know what you prefer - Sartorial or Street?

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STREET: Peacoat, Adidas Originals; Tshirt, Adidas Originals; Hat, COS; Ripped Jeans, Vintage; Trainers, Adidas Originals.

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SARTORIAL: Spectacles, Oliver Peoples; Suit, Duchamp London; Sweater, Adidas Originals; Shoes, Russell & Bromley.