Last week, Ted Baker invited me to experience their latest 'Grooming Room': the Ottoman Lounge at High Holborn. Having had a number of grooming treatments across the UK, I've had my fair share of good and bad service. I now know, with barbershops the perfect balance of talented hair stylists, friendly staff, detail oriented surroundings and the perfect location is required to make a success.
Having worked with Ted Baker on a range of projects over the past few years, I know the eye for the nitty-gritty that the staff have. Never venturing down a new road without tying up all the loose ends, the Ted Baker name epitomises idiosyncratic Britishness like few others.
Despite my positive experience with the brand, the Ottoman Lounge still managed to exceed my every expectation. A friendly Turkish gentleman gave me a super-sharp cut while I was surprised to find a woman manicuring my nails for the first time in my life - a complimentary service. Whilst the gents either side of me had champagne and beer, I stuck with my freshly brewed coffee and enjoyed a hot towel with head, neck and back massage...another unexpected perk. It just got better and better. If all these things were enough to catch my attention, the flaming ball of cotton wool at the end of a wire got me sitting upright. A traditional Turkish method used to remove small cheek hairs without rough regrowth, it's something that has to be seen (and if you have the balls, experienced) to be believed.