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Wednesday, 21 September 2011

Ethereal Experience #LFW

Over the past few months friends have began to grow rather weary of my overuse of the word 'ethereal'. For some reason I just can't get it out of my head, with my Tumblr continually spitting out post after post of hazy photography, fragmented light and vibrant sunset, I decided to channel this whole inspiration into my Hilary Laing AW11 shoot.
Having reviewed the collections from London Fashion Week this season, I have a feeling I'm not the only one under the influence. My regular response to dainty florals and pretty pastels is frustration; Feminine females? How boring. This season, somethings changed. Louise Gray (personal favourite and fellow Scot) kick-started my reconsideration of the worthiness of 'pretty in pink' by fusing future and past Gray. As each season passes she's becoming more streamlined & accessible and for me this was the perfect balance. Play-school style appliqué met Chanel-esque tweed all with suitable rogue styling.
For AW11, even Mary Katrantzou softened her unstoppable Greek power-print-fest for a few looks but the most wonderfully predictable of them all was King of Floral Print, Erdem. He masterfully side-stepped from the AW11 collection that made it onto every editors wishlist, by creating a fresh image of youthful ladies to the soundtrack of In the Mood for Love. How apt. It seems that 'ethereal' won't be slipping out of everyday use any time soon.